Marketing Strategies for a Law Firm

Marketing is the most important department in every firm or organization. For a firm to make profit, someone somewhere has to sell a good or a service. In the case of a law firm, it must sell its services effectively to those who need them. The success or failure of marketing greatly depends upon the marketing strategy employed by the marketers. Law firms need to take into consideration some marketing strategies for a law firm.

These include:

Online marketing

Online marketing for law firms is on the rise. Most law firms now have websites and their online presence is massive given emergence of social media. Most law firms probably have a Facebook account and a twitter handle. While these are highly important for a law firm, they must remember to maintain professionalism even beyond the office.

Clients are always inclined to professionalism and are more likely to visit professional websites and also hire the services of such law firms. Apart from professionalism, the website must be simple and not complicated. Potential clients should be able to have online chats with the staff of the law firm and have their queries answered instantly or within reasonable time.  Here is a video explaining how online marketing for attorney’s works.

Search Engine Optimization can also give a great boost to any law firm — especially if you service clients in a big city.  Ranking high in Google for “[lawyer specialty] + [city]” is going to bring in a LOT of business.  We recommend checking out the Dallas SEO Geek for your Law Firm SEO Services.

Business cards

The business card must be professional and with a unique and creative logo to set apart the law firm from the rest offering similar services. The business card should be designed in such a way that it can arouse the curiosity of the potential clients. Law firms should also come up with brochures that are presentable and represent the true image of the law firm.

Personal marketing

This involves the marketing of each and every partner in the law firm. The firm must portray the partners to be persons of high reputation. While it is important to market the firm as whole, there is also a great need to market the individual partners in the firm. This is important because if the reputation of a single attorney of the firm is damaged, the damage may proceed to the entire firm.

Reputation management

The reputation of the firm is one its greatest assets and it must be safeguarded at all costs. It is important that the firm only employs attorneys whose integrity is not questionable. Otherwise, the firm will have a challenge marketing it individual attorneys if they are persons of questionable integrity. Integrity has become a serious factor in the modern times. We have all heard case where a lawyer runs away with proceeds which were meant to be paid to their clients after a successful suit. Such an act can easily bring down your law firm.

Finding a Good Lawyer Near You

There are thousands of attorney’s to choose from when you are looking for someone to take your case.  Many of them have the same education, licensing and specializations however, client experiences are still different from one lawyer to another.

How do you find a lawyer who will give you the quality representation that you deserve? Here are some things to look for in an attorney:

  1. You need an attorney that is not overconfident in his ability to get you the right outcome. No attorney, regardless of his experience  cannot predict the future and guarantee the outcome of your case.  There are too many variables that come into play as the case goes on.  Our legal system is designed in such a way that you cannot predict if you win or lose, nor can you predict the damages you may receive.  That being said, a good lawyer will still represent you as aggressively as possible, but he cannot guarantee the results.
  2. An attorney is there to represent you and he shouldn’t be a salesman. If he shoves papers under your nose with the instructions “just sign here, there’s nothing to worry about”.  Instead he should explain everything to you in terms that you will understand.  Why your signature is necessary and what the documents will do, a good attorney will do this paragraph by paragraph.
  3. A good lawyer will keep in touch with you and make you feel you are getting the attention that your case needs. Attorneys are busy people but that doesn’t mean you should feel ignored.  They need to communicate with their clients on a consistent basis.  One of the most common complaints that the bar association hears is because of lack of communication. No one likes being ignored and going through a court case is stressful enough.  You have no legal background so questions will be part of the process, an attorney will keep you apprised during the whole process.
  4. A law firm is a business, but a good lawyer will not take on more work than the firm can handle.  Your attorney should not sacrifice the services he can provide for volume business.  He should be concerned with his reputation and make his existing clients a priority.
  5. Find a lawyer that doesn’t fit the stereotypical mold of what a lawyer should be, find a lawyer that you can relate to as a person.  You need to be able to tell your lawyer the details surrounding your case and that can be difficult, it is important to be comfortable and be able to be completely honest.

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